Everything Is Sales · Book Two in the ConvoControl Series

Everything Is Sales by Tara Shuler, paperback

Everything Is Sales. And You're Losing More Than You Think.

The question-first system for controlling every conversation in your life, not just the ones at work.

How many negotiations did you run today? The teenager and the phone. The bill that jumped forty dollars. The raise you walked in to ask for and walked out without. You ran a dozen of them. You just didn't call them that. Nobody ever taught you how conversations actually work, so you have been winging it. Winging it is expensive.

The person asking the questions decides where the conversation goes. Learn to be that person at the dinner table, the doctor's office, and the car lot.
The Emotional Volume Dial. Keep your energy under control when the other side is pushing yours up.
Precision questions and the science of silence. What to ask, and when to say nothing at all.
Handling objections and approval frames. Get to yes without pressure, from a boss, a spouse, a contractor, or a fourteen-year-old.
Five arenas, real scenes. Home and family, work, money and services, community and friends, and the high-stakes personal moments.

216 pages15 chapters, a drill in every one
Run it todayEvery drill uses a conversation you already have on your calendar
No scriptsQuestion-led, not memorized lines
PaperbackPrinted and shipped to your door

About the Author

Tara Shuler is the founder of ConvoControl and the creator of the ConvoDojo. More than 20 years in sales, over $50 million personally closed across B2B, B2C, and live events. A former competitive gymnast and coach, she trains conversation the way athletes train: drilled until it is reflex. Everything Is Sales takes the system she built for professional closers and puts it to work on the conversations that decide the rest of your life.

You are already in the negotiation. The only question is whether you are the one asking. Ready to train for it?

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What Readers Say About Tara's System

They Started Asking. Then Everything Changed.

Real reviews of Tara's coaching and the ConvoControl books, from Trustpilot and Amazon.

★★★★★

Useful for everyday conversations, not just sales

"I really enjoyed this book because it keeps things simple and practical. It made me think differently about how I communicate and I liked that the advice felt useful not just for sales, but for everyday conversations too."

Kaviann A. / Questions Close Deals, Amazon

★★★★★

From a consistent 19% to the high 20s and low 40s

"Tara took me from a consistent 19% closing rate, which I was under the impression was good and was a numbers game. All the way to high 20s to low 40s some months. Her approach was so dynamic and it's more of a QUESTION GAME!!! Asking the right questions in the right moment and never educating or telling the prospect. Always ask a question so they conceive the thoughts all on their own. 12/10 recommend."

Jordan Price / Trustpilot

★★★★★

Speaking in questions isn't natural. Then everything changed.

"Working with Tara directly changed everything. It was sometimes uncomfortable, because speaking in questions isn't natural for me. But once I started to understand, everything changed and my KPIs are all of a sudden where they need to be and consistent."

Charles H. / Trustpilot

★★★★★

Practical and refreshing

"This is one of the most practical and refreshing sales books I've read in a long time. Instead of pushing outdated, high-pressure tactics, it focuses on mastering the conversation. What really stands out is how actionable it is. The daily drills and clear frameworks make it easy to actually practice what you're learning, not just read and forget. Highly recommend if you want to close more deals while staying authentic."

Danielle Clark / Questions Close Deals, Amazon Verified Purchase

Same system. This book takes it home with you. Which conversation this week are you already dreading?