The Person Who Controls the Conversation
Controls the Outcome.
You already know what to say. But when the buyer pushes back, you hesitate. And hesitation loses the conversation. So we don't teach it. We train it, under pressure, until the right question comes out before the doubt does.
Eliminate hesitation. Replace it with control.
Hover or tap a book to explore it
You didn't close on the first call. Here's how you win anyway. The follow-up system for deals that stall, go quiet, or need one more conversation.
Learn MoreConversation control does not stop at the sales floor. It is the skill behind every outcome in your life. Three books train it for selling. Four carry it everywhere else.
You Stop Hesitating.
Not because you memorized an answer. Because you have run this exact moment thirty times in the Dojo, and the question is out of your mouth before the doubt arrives.
That is what pressure plus repetition builds. Calm you did not have to fake.
Every no your team hears is one of these six. Did they hear which one?
Is Your Team Losing Deals It Should Win?
Black Belt in Conversation is a 12-week, one-on-one sales coaching program with Tara Shuler for sales managers, sales directors and founders who need their team closing more deals.
Every lost deal costs more than the commission. It costs the rep's confidence, your credibility on the floor, and the number you promised upstairs.
Seven private sessions with Tara, the author. 12 weeks. No hand-offs, no upsells.
By application only. Six new clients a month.
Not for teams that want a script. For leaders who will run the drills.
You Train It First
Seven private sessions with Tara. You train every move before you teach it to your team.
Your Industry's Real Objections
The Fork: branching call drills built around the buyers your team actually faces.
Hear What the No Really Means
Money, Trust, Timing, Ego, Fear of Change, Third-Party Approval. Hear which one it is.
Run the Reps on Your Floor
Your question sequences and drills go into your next sales meeting.
Pick Your Arena.
You are the one in the fight. Tara is the coach in your corner. A keynote for the whole room, a training day on your floor, or a live arena you can join from your desk. Where do you want to train it?
Keynote · On Stage
Give Your Room a Skill, Not a Speech.
Your people came to leave different. But most keynotes send them home with a quote and a coffee mug. So Tara hands them one skill they can run the same afternoon: control the next conversation they walk into.
What your room walks out with- A way to open any hard conversation with a question instead of a pitch.
- The drill she ran on stage, ready to run again back at the office.
- A story they will still be telling each other at dinner. Four books carry the keynotes: Everything Is Sales, Win At Work, Parenting A Parent, and Exit Strategy.
What do you want your room able to do by Monday?
On-Site · 1, 2 or 3 Days
Your Team Knows Enough. Now Train It.
Your team already knows what to say. But under pressure they pitch, they fold, and the deal goes quiet. So Tara comes to your floor for 1, 2, or 3 days and trains it, in the fire, until the question comes out first.
What changes on your floor- Your reps stop hesitating on the pushback, because they have run it live with Tara correcting on the spot.
- Your managers leave with a repeatable drill format, so the training keeps running after she leaves.
- Not a workshop. Not a lecture. Not a binder and a login. Built in the arena, not the classroom.
How many reps did your team run this week?
Live · Virtual Arena
Where Knowing Becomes Doing.
You have read the books. But reading never built a reflex. So the ConvoDojo puts you in a live, gamified arena where you drill under pressure until the skill is automatic.
What you walk away with- The objections you used to dread become the moments you are best at.
- Question-based selling and emotional control that hold when your income is on the line.
- Ranks you earn, people you compete with, and a reason to come back tomorrow.
Most people read. Few people rep. Which one are you?
Tara didn't start in a boardroom. She started in a gymnasium, training as a competitive Level 9 gymnast before becoming a coach. That world taught her something most business professionals never learn: the gap between knowing and doing is only closed through pressure and repetition.
When she moved into sales, she brought that athlete's mindset with her. She stopped asking "what should I say?" and started asking "how do I train this until it's automatic?" She built the system closing her own deals, more than $50 million of them. Then she turned it into drills, so your team closes without her in the room. That is ConvoControl™, and the seven books from Questions Close Deals through to The Fifth Conversation.
Today she's a keynote speaker, a corporate sales trainer, and the coach behind ConvoDojo LIVE, where the philosophy never changes: pressure plus repetition is what turns knowing into doing. Drills that lead to skills.
"Everything is sales, because everything is a conversation."
Real Results From Real Conversations.
Real reviews from Amazon and Trustpilot. Same system, trained and proven in the field.
"Tara took me from a consistent 19% closing rate all the way to high 20s to low 40s some months. Her approach is more of a QUESTION GAME. Asking the right questions in the right moment and never educating or telling the prospect. 12/10 recommend."
"One of the most practical and refreshing sales books I've read in a long time. The daily drills and clear frameworks make it easy to actually practice what you're learning, not just read and forget."
"Working with Tara directly changed everything. It was sometimes uncomfortable, because speaking in questions isn't natural for me. But once I started to understand, everything changed and my KPIs are all of a sudden where they need to be and consistent."
"No canned lines that everyone can see through, it is genuine skill building. For the price of a lunch you increase your sales skills and life skills with the guidance of a master."
"It's not another generic 'ask open-ended questions' pep talk. Practical, trainable techniques you can apply immediately and refine into muscle memory."
"Unlike most boring business books, this one gets straight to the point with real-world worksheets. The exercises gave me a stress-free game plan to finally speak up confidently in meetings."
"Cuts through the noise of outdated, high-pressure pitches and gives you a clear, practical system for guiding conversations. A must-read for anyone who wants to close deals naturally without feeling pushy."
"Clear strategies, trust-building techniques, and natural closing methods make this book invaluable for sales professionals seeking confidence, authenticity, and consistent success."
"A structured approach to handling objections by using thoughtful questions rather than memorized scripts. It's geared toward real-world sales conversations."
"It keeps things simple and practical. It made me think differently about how I communicate, and the advice felt useful not just for sales, but for everyday conversations too."
"It's not just a book, it's more like drills. I did buy the workbook and it was definitely worth it."
"Rather than relying on pushy or outdated sales tactics, the book encourages meaningful conversations that build trust and help customers feel understood."
"The focus on asking the right questions is especially useful for understanding prospects, building trust, and guiding conversations naturally."
A Skill You Train For Life.
Conversation control becomes the skill every professional trains, the way athletes train. Not a seminar you sat through once. A discipline you drill for life.
Every book, every Dojo round, every keynote is one more rep toward that. Where does your training start?
Control the Conversation.
Control the Outcome.
Pick the right entry point for where you are right now.